Marketing Digital Products at Witteveen+Bos
M.J. Nieuwenhuijse (TU Delft - Industrial Design Engineering)
M.A. Voûte – Mentor (TU Delft - Industrial Design Engineering)
F.E.H.M. Smulders – Graduation committee member (TU Delft - Technology, Policy and Management)
Otto Schepers – Coach (Witteveen+Bos)
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Abstract
This graduation thesis for the master Strategic Product Design at the Delft University of Technology is written as a research and advice report for the civil engineering and advice agency Witteveen+Bos. More specifically for the Digital Acceleration product-market combination (PMC). The report answers the following question: “Is Witteveen+Bos as an organization structurally fit for developing, maintaining and marketing digital products?”...