Engage customer-facing employees by real-time customer status

A solution to optimize supportive resources for enabling customer-facing employees and improving customer satisfaction

Master Thesis (2019)
Author(s)

Yan Liu (TU Delft - Industrial Design Engineering)

Contributor(s)

Anne Madeleine Kranzbuhler – Mentor (TU Delft - Responsible Marketing and Consumer Behavior)

C. Brinkman – Mentor (TU Delft - Responsible Marketing and Consumer Behavior)

Mark Kramer – Mentor

Faculty
Industrial Design Engineering
Copyright
© 2019 Yan Liu
More Info
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Publication Year
2019
Language
English
Copyright
© 2019 Yan Liu
Graduation Date
21-11-2019
Awarding Institution
Delft University of Technology
Programme
['Strategic Product Design']
Faculty
Industrial Design Engineering
Reuse Rights

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Abstract

This graduation project aims to create a solution, which will enable customer-facing employees to increase employee engagement and customer satisfaction. It does so by optimizing digital supportive resources.
The solution tries to resolve the gaps between current supportive resources and ideal supportive data & tools. By bridging the gaps, the solution also could affect information overload and the limitation from the data privacy.
Finally, a solution includes a principle and a set of tools are presented. That includes the “JET principle” to align the information structure of customer status across supportive tools. A set of tools “JET banner” “Live JET” and “Empowered JET” indicate real-time customer status in supportive tools, and suggest improvements in service procedures. Through those solutions, the customer-facing employees will have access to the real-time optimized customer status. That could enable and engage those customer-facing employees to offer more empathy in their working context, which will, in turn, improve customer satisfaction.

Files

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Yan_s_Poster.pdf
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