An empirical investigation of the antecedents and outcomes of NPD portfolio success
Journal Article
(2014)
Author(s)
L Kester (TU Delft - Responsible Marketing and Consumer Behavior)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
A Griffin (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1111/jpim.12183
To reference this document use:
https://resolver.tudelft.nl/uuid:bc8b504b-7715-4f93-9969-f44939e40563
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Publication Year
2014
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
6
Volume number
131
Pages (from-to)
1199-1213
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