Improving innovation strategic decision-making through the collaboration with design consultancies

Conference paper (2012)

Authors

G. Calabretta Responsible Marketing and Consumer Behavior
G. Gemser Responsible Marketing and Consumer Behavior
N Wijnberg External organisation
P.P.M. Hekkert Design Aesthetics - IDE
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2012

Language

English

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Research Group

Responsible Marketing and Consumer Behavior