Self- vs. other-directed happiness-enhancing activities: Which strategy works best in the long run?

Conference paper (2013)

Authors

M.C. Saeaeksjaervi Responsible Marketing and Consumer Behavior
K Hellen External organisation
P.M.A. Desmet Design Aesthetics - IDE
H Ruitenberg External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2013

Language

English

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Research Group

Responsible Marketing and Consumer Behavior