An investigation into the repositioning of the mini brand
Journal Article
(2007)
Author(s)
C Simms (External organisation)
P. Trott (TU Delft - Technology, Strategy and Entrepreneurship)
Research Group
Technology, Strategy and Entrepreneurship
To reference this document use:
https://resolver.tudelft.nl/uuid:c248ead8-3a69-491f-bfe9-bc3db0dc0565
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Publication Year
2007
Language
English
Research Group
Technology, Strategy and Entrepreneurship
Issue number
5
Volume number
16
Pages (from-to)
297-309
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