Seeking the ideal level of design newness: Consumer response to radical and incremental product design
Journal Article
(2013)
Author(s)
R Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
DW Dahl (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/http://onlinelibrary.wiley.com/doi/10.1111/jpim.12062/abstract;jsessionid=8BCE9E4BF02F5B4DD529EA4737C18B17.f03t02?deniedAccessCustomisedMessage=&userIsAuthenticated=true
To reference this document use:
https://resolver.tudelft.nl/uuid:c6e19880-60cc-4bf1-83c9-b7d8e6b0fa19
More Info
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Publication Year
2013
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
Supplement S1
Volume number
30
Pages (from-to)
34-47
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