A proposition for the market introduction of the AiDx assist:

an automated diagnostic device for the scope of emerging markets

Master thesis (2022)

Authors

K.F. Tijhuis Industrial Design Engineering

Contributors

J.C. Diehl Design for Sustainability - IDE (supervisor 1)
J.M.L. van Engelen Design for Sustainability - IDE (supervisor 2)
T.E. Agbana Team Michel Verhaegen - Mechanical, Maritime and Materials Engineering (coach)
Faculty
Industrial Design Engineering
Copyright: © 2022 Koen Tijhuis
Emerging markets Business Design Diagnostics Medical device Strategic design Product-service system AiDx Medical
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Published Date

31-03-2022

Language

English

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Faculty

Industrial Design Engineering

Abstract

AiDx Medical is a medical start-up, a spin-off from the TUD, which Temitope Agbana currently leads. AiDx is developing an automated diagnostic device for emerging markets: the AiDx assist. AiDx has chosen Nigeria for the first market introduction since Temitope has his prime partners there. The idea for creating the start-up started with developing a device that can automatically detect malaria parasites in a blood sample as an improvement for the current gold standard microscopy method. This report summarizes the exploration into the malaria market in Nigeria, intending to create a proposition for a market introduction of the device: a proposition that is both viable and desirable for stakeholders in the market.