Interpretzel - redesigning the web analytics workflow

Abstract

This thesis concerns a research process followed by a design project, conducted at the Industrial Design Engineering department for the Design for Interaction master program. The project concerns the reframing of a work ow for web analytics users, in the form of a new system design for web analytics. The project is founded on four studies of the graduation company’s customers, their context, and use of analytics in the status quo. This is done through research activities such as interviews and observations and generative design methods. Next, the insights derived from this phase are taken as a starting point for ideation in the conceptualization phase. After conceptualization, a concept was formulated towards a design for a new analytics work ow, appropriate for the initially analyzed user and use context. This report ends with some recommendations with regards to the design and research activities.