Providing product information consumers can handle: assortment and type of product information in mass customization environments

Book Chapter (2003)
Author(s)

NY Vink (TU Delft - Responsible Marketing and Consumer Behavior)

J. P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2003
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
niet eerder opgenomen@en
Pages (from-to)
76-81
ISBN (print)
0-915552-51-5

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