Optimal Distinctiveness
The Role of Platform Size and Identity
Vladimir C.M. Sobota (TU Delft - Technology, Policy and Management)
Roland J. Ortt (TU Delft - Technology, Policy and Management)
Geerten van de Kaa (TU Delft - Technology, Policy and Management)
Cees van Beers (TU Delft - Technology, Policy and Management)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
Recent theoretical advances hold that platforms comprise a second strategic dimension next to size, called identity, which describes the platform's technological and market scope. Letting go of platform size as the main criterion for platform value opens the possibility for platforms to pursue differentiation strategies with a distinct market positioning. The concept of optimal distinctiveness (OD) implies that differentiation can be optimized so that it maximizes performance. In this paper, we draw on recent OD research in and outside of the field of platforms and elaborate on the role of platform size within the distinctiveness framework. We discuss platform size and identity in the context of OD and suggest propositions for future research. The paper contributes to the management of platforms and OD in platform markets by showing how a platform's distinctiveness strategy may depend on its size. We contribute to platform management across various platform sizes and to research on OD in platform markets.
help_outline