Are men from Mars, women from Venus? Investigating the determinants behind the intention to use fully automated taxis

Journal article (2024)

Authors

Yonghan Zhu Southwest University of Political Science and Law
M.F.W.H.A. Janssen Engineering, Systems and Services
Chengyan Pu Zhejiang University
Department
Engineering, Systems and Services
Copyright: © 2024 Yonghan Zhu, M.F.W.H.A. Janssen, Chengyan Pu
DOI
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https://doi.org/10.1080/19427867.2024.2310336
UTAUT Gender differences Fully automated taxi SAV acceptance TPR
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Published Date

2024

Language

English

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Department

Engineering, Systems and Services

Abstract

Acceptance by customers is key to the success of shared autonomous vehicles (SAVs). However, only a small group of early technology-savvy customers currently use such vehicles, while the general population does not. Based on the Unified Theory of Acceptance and Use of Technology, Theory of Perceived Risk, and perceived threat of unemployment combined with knowledge of automated vehicles, this research develops an integrated model to investigate the determinants behind the intention to use fully automated taxis. Furthermore, it tested the differences between gender. Through the analysis of 539 samples, the findings showed that performance expectancy, effort expectancy, social influence, and knowledge of automated vehicles positively influence acceptance intention, while perceived safety risk and the perceived threat of unemployment were negatively related to behavioral intention. Moreover, effort expectancy, social influence, and perceived safety risk showed greater influence on females, while knowledge of automated vehicles exerted stronger effects on males.