Meaningful advertising: pervasive advertising in the experience economy

Conference paper (2009)

Authors

P van Waart External organisation
I. Mulder Design Conceptualization and Communication - IDE
Research Group
Design Conceptualization and Communication (IDE) (TU Delft)
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Published Date

2009

Language

Undefined/Unknown

Reuse Rights

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Faculty

Industrial Design Engineering

Department

Human-Centered Design

Research Group

Design Conceptualization and Communication