Next-level branding: Digital brand fit in video-game design
Journal Article
(2012)
Author(s)
J Wuts (External organisation)
F.E.O.K. Person (TU Delft - Responsible Marketing and Consumer Behavior)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
M Brands (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1111/j.1948-7169.2012.00173.x
To reference this document use:
https://resolver.tudelft.nl/uuid:dbc775b2-1332-421f-8618-4d4731dff919
More Info
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
23
Pages (from-to)
75-83
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