Consumers' perception of relatedness in mental representations of products

Doctoral Thesis (2013)
Author(s)

V. Gattol (TU Delft - Responsible Marketing and Consumer Behavior)

Contributor(s)

J.P.L. Schoormans – Promotor

MC Saaksjarvi – Copromotor

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2013
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-94-6203-500-3

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