Rethinking personas for sustainable behaviour business models

Conference Paper (2016)
Author(s)

Karen Miller (University of Cambridge)

Curie Park (University of Cambridge)

Nancy Bocken (TU Delft - Industrial Design Engineering)

Steve Evans (University of Cambridge)

Research Group
Circular Product Design
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Publication Year
2016
Language
English
Research Group
Circular Product Design
Pages (from-to)
116-116
ISBN (electronic)
978-1-911185-05-5
Event
The 2nd Academic International Conference on Business, Marketing and Management (AICBMM 2016) (2016-04-05 - 2016-04-07), Boston, United States
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