Exploring portfolio decision-making processes

Journal Article (2011)
Author(s)

L. Kester (TU Delft - Responsible Marketing and Consumer Behavior)

A Griffin (External organisation)

Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

Kristina Lauche (TU Delft - OLD Design Theory and Methodology)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1111/j.1540-5885.2011.00832.x
More Info
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
5
Volume number
28
Pages (from-to)
641-661

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