What motivates our design students during COVID-19?

Journal Article (2021)
Author(s)

R.A. Price (TU Delft - Responsible Marketing and Consumer Behavior)

Mieke van der Bijl-Brouwer (TU Delft - DesIgning Value in Ecosystems)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1386/DBS_00029_1
More Info
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Publication Year
2021
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
2
Volume number
7
Pages (from-to)
233-249

Abstract

This article presents empirical findings and recommendations from a survey of 100 industrial design engineering students from the Faculty of Industrial Design Engineering at Delft University of Technology, the Netherlands. The article adopts a self-deterministic motivation lens to present findings from a qualitative survey (N=100 respondents) and two member check workshops with design students and educators regarding motivations to study during COVID-19 restrictions. We identify that COVID-19 lockdown measures compromise three psychological prerequisites for motivation: ‘relatedness’, ‘autonomy’ and ‘competency’. We find that resilient students who have a sense of ‘purpose’ remain highly motivated. The article reveals creative approaches students are applying to build and sustain motivation during the COVID-19 pandemic. The article contributes recommendations for educators and administrators to promote student motivation in pandemic and post-pandemic higher education. This article contributes novel insights regarding how students in particular are remaining motivated to study during COVID-19.

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