Investigating gender-schema congruity effects on consumers¿ evaluation of anthropomorphized products
Journal Article
(2014)
Author(s)
E.A. Van den Hende (TU Delft - Responsible Marketing and Consumer Behavior)
R Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1002/mar.20693
To reference this document use:
https://resolver.tudelft.nl/uuid:e22b85bc-d880-4d88-8ca1-f0e6eb2e58c1
More Info
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Publication Year
2014
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
31
Pages (from-to)
264-277
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