Consumer acceptance of products made from recycled materials
A scoping review
A. Polyportis (TU Delft - Responsible Marketing and Consumer Behavior)
R Mugge (TU Delft - Responsible Marketing and Consumer Behavior, TU Delft - Design, Organisation and Strategy, Universiteit van Amsterdam)
Lise Magnier (TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
Consumers have a positive attitude towards products made from recycled materials; however, they frequently end up not purchasing them. To shed light on the factors that influence consumer preferences and acceptance of products made from recycled materials, a scoping review was conducted with the following objectives: (1) to explore which factors are drivers of the acceptance of products made from recycled materials, (2) to identify and analyse potential barriers for their adoption, and (3) to formulate recommendations for future research in order to further enhance choices of alternatives made from recycled materials. The review of the results from 46 articles demonstrated that factors such as environmental benefits, perceived quality, safety, risks, emotions, and individual differences influence consumer acceptance of products made from recycled materials. The present review presents the state-of-the-art of the existing literature and future potential directions that can be fruitful for academics and practitioners interested in the topic.
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