Implementation of change in the municipality

Designing interventions for awareness and spreading the change vision

Master thesis (2021)

Authors

R. Aukes Industrial Design Engineering

Contributors

H.J. Hultink Responsible Marketing and Consumer Behavior (mentor)
N. Stoimenova DesIgning Value in Ecosystems (graduation committee member)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2021 Regina Aukes
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Published Date

29-09-2021

Language

English

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Faculty

Industrial Design Engineering

Abstract

This graduation project explores the barriers to the implementation of change in the municipality of Amsterdam. The change initiative is a new contract for the public procurement, named the collaboration agreement, after one of the two main criteria, collaboration and innovation. As a result of this thesis the 'detection, action, reflection' toolkit was developed to create awareness, in the team responsible for implementing the collaboration agreement, of the complexity of implementing radical change.

The key barriers to the implementation of the collaboration agreement were the 'lack of conviction of the need to change' in the project team and the 'lack of a compelling case' in the implementation team. An effective change vision is essential to successful implementation and the occurrence of these barriers can be linked to the fact that this element is missing. The 5-step approach shows the team, which steps are needed to create a change vision by being aware of the complexity of radical change, creating a sense of urgency, build a guiding coalition, form a strategic vision and enlist a volunteering army. This toolkit supports the first step of the 5-step approach.