“Do I have it?”: How drivers shape their awareness of ADAS ownership

Abstract

Many drivers misjudge what their vehicle’s automation systems can actually do. This mismatch, known as mode confusion, can turn small misunderstandings into fatal consequences. Research has long examined drivers’ mental models and drivers’ confidence in engaging Advanced Driver Assistance Systems (ADAS), treating both as key contributors to mode confusion. Yet one crucial question remains largely unaddressed: do drivers know, correctly and confidently, which automation features are installed in their own vehicles? To address this question, we surveyed 1,487 U.S. vehicle owners whose manufacturers list Adaptive Cruise Control (ACC) and Lane Keeping Assistance (LKA) as standard equipment. Each respondent’s self-reported ownership awareness was compared with external model-trim data. Despite generally high ownership confidence, 17.1% incorrectly believed their vehicle lacked ACC and 29.4% believed it lacked LKA. Ownership awareness is uneven across ADAS: LKA is misjudged more often than ACC, even among drivers who are confident in their ownership judgments. Specifically, owning an older vehicle is associated with lower ownership accuracy and lower ownership confidence, while exposure to demanding trip contexts is more strongly related to lower ownership confidence than to lower ownership accuracy. Analyses of self-reported reasons using Holm-adjusted Fisher tests and association-rule mining reveal why ownership-awareness misalignment occurs. Misaligned ownership awareness commonly co-occurs with a lack of information and a lack of first-use experience, often coupled with an acceptance barrier that may reflect reluctance to engage initially with ADAS. In contrast, correct-and-confident ownership awareness co-occurs with prior ADAS use, clear in-vehicle feedback, and dealer explanation. Taken together, our findings suggest opportunities to help mitigate early mode confusion, including enhancing feedback and status visibility in in-vehicle interfaces and supporting guided first use through sales interactions or in-vehicle onboarding experiences, both of which warrant further testing.