What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment

Vanhamme, J; Snelders, Dirk

What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment

Conference paper (2003)

Authors

J Vanhamme External organisation

Dirk Snelders Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2003

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Research Group

Responsible Marketing and Consumer Behavior

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