The story is as good as the real thing: Early customer input on product applications of radically new technologies
Journal Article
(2012)
Author(s)
EA van den Hende (External organisation)
JPL Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1111/j.1540-5885.2012.00931.x
To reference this document use:
https://resolver.tudelft.nl/uuid:ed108fd1-f53f-43c6-98ba-fcd200a3cbe3
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
29
Pages (from-to)
655-666
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