The Non-Fungible Cult
J.A. Hernandez Díaz (TU Delft - Architecture and the Built Environment)
Salomon Frausto – Mentor (TU Delft - Berlage)
B. Groothuijse – Graduation committee member (TU Delft - Berlage)
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Abstract
The Non-Fungible Cult is an exclusive data center designed for luxury fashion NFTs. It is located on a fortified island and serves as a secure space for digital fashion assets. Fashion brands use the data center as a space of mediation between virtual and physical realities, granting selected NFT holders access as a part of their loyalty plan. The underground facility is a nod to Marseille’s past limestone industry and aims to create a sense of mystery and exclusivity.
This contribution is part of Fashion House, a collective project on the spatial implications of a decentralized and more tightly regulated fashion industry across Europe that reimagines the function and design for a fashion house.