Projection Mapping for Implementing Immersive User Scenarios in Autonomous Driving

Insights from Expert Interviews

Conference Paper (2019)
Author(s)

Jae Marie Tabuada (University of California)

Tiffany Liaw (University of California)

Kevin Pham (University of California)

Jaewoo Chung (HP Inc.)

EuiYoung Kim (TU Delft - Responsible Marketing and Consumer Behavior, University of California)

Alice Agogino (University of California)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1007/978-3-030-23525-3_52
More Info
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Publication Year
2019
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
389-396
ISBN (print)
978-3-030-23524-6
ISBN (electronic)
978-3-030-23522-2

Abstract

We propose the use of projection mapping as a prototyping tool to create an experimentation environment to design, evaluate, and control immersion experience in future autonomous vehicles. As the first step, we conducted expert interviews with professionals in the automotive industry to understand the general implications of prototyping tools in future mobility solution development and their usefulness in concept test settings. The interview results reveal that projection mapping is one popular prototyping method for automotive professionals to demonstrate immersive future user scenarios. The paper includes additional insights from the interviews and current work-in-progress.

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