Projection Mapping for Implementing Immersive User Scenarios in Autonomous Driving

Insights from Expert Interviews

Conference paper (2019)

Authors

Jae Marie Tabuada University of California
Tiffany Liaw University of California
Kevin Pham University of California
Jaewoo Chung HP Inc.
E.Y. Kim University of California, Responsible Marketing and Consumer Behavior
Alice Agogino University of California
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2019

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

Abstract

We propose the use of projection mapping as a prototyping tool to create an experimentation environment to design, evaluate, and control immersion experience in future autonomous vehicles. As the first step, we conducted expert interviews with professionals in the automotive industry to understand the general implications of prototyping tools in future mobility solution development and their usefulness in concept test settings. The interview results reveal that projection mapping is one popular prototyping method for automotive professionals to demonstrate immersive future user scenarios. The paper includes additional insights from the interviews and current work-in-progress.

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