Strategizing through the selection of collaboration partners: Creating resources-in-use by embedding and translating

Conference paper (2013)

Authors

F. Deken OLD Design Theory and Methodology
JJ Berends External organisation
K. Lauche OLD Design Theory and Methodology
G. Gemser Responsible Marketing and Consumer Behavior
Research Group
OLD Design Theory and Methodology
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Published Date

2013

Language

English

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Research Group

OLD Design Theory and Methodology