A re-assessment of the role of packaging in the NPD-process. A comparison between two cases in the Dutch food and beverages industry
Conference Paper
(2010)
Author(s)
W.H. Colenbrander (TU Delft - OLD Management and Organisation)
Jan Buijs (TU Delft - OLD Management and Organisation)
S Harkema (External organisation)
Research Group
OLD Management and Organisation
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https://resolver.tudelft.nl/uuid:f3074113-9945-431a-9207-728caa429172
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Publication Year
2010
Language
English
Research Group
OLD Management and Organisation
Pages (from-to)
1-28
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