How exposure to logos and logo varieties fosters brand prominence and freshness
Journal Article
(2015)
Author(s)
M.C. Sääksjärvi (TU Delft - Responsible Marketing and Consumer Behavior)
EA Van den Hende (TU Delft - Responsible Marketing and Consumer Behavior)
R Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
N van Peursem (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1108/JPBM-06-2014-0648
To reference this document use:
https://resolver.tudelft.nl/uuid:f6fcdd2a-c5e6-4bfa-9aeb-55057b9410cc
More Info
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Publication Year
2015
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
7
Volume number
24
Pages (from-to)
736-744
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