Paving the way towards reuse
Fostering consumer acceptance and long-term adoption of new reusable packaging systems by design
X. Miao (TU Delft - Responsible Marketing and Consumer Behavior)
R. Mugge – Promotor (TU Delft - Responsible Marketing and Consumer Behavior)
L.B.M. Magnier – Copromotor (TU Delft - Responsible Marketing and Consumer Behavior)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
As packaging waste continues to pollute the environment, moving away from single-use packaging is no longer optional but a necessity. Reusable packaging systems (RPSs) have emerged as a promising solution to reduce the waste generated by everyday consumption. Yet, consumer acceptance and long-term adoption remain significant challenges. This dissertation takes a consumer-centred perspective, exploring what motivates and hinders consumers from choosing RPSs over single-use packaging, which strategies can encourage sustained use, and how design can foster future innovation in this field.
help_outline