Going from Service Design to Organisational Designing

Journal Article (2020)
Author(s)

J.B. Klitsie (TU Delft - Responsible Marketing and Consumer Behavior)

F.E. Wegener (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2020
Language
English
Related content
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
11
Pages (from-to)
52-57

Abstract

In this article, we highlight that going from service design to organisational designing means switching from complicated to complex problems. We show how designers can reframe complicated problems to uncover the deeper, complex issues that caused the problems. Solving complex problems, however,
requires a different approach.

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