Retail lighting makes the difference: The consumer vocabulary for describing the attractiveness of apparel textiles and the influence of retail lighting conditions

Retail lighting makes the difference: The consumer vocabulary for describing the attractiveness of apparel textiles and the influence of retail lighting conditions

Li, J.

Pont, S. (mentor)
Anderiesen, H. (mentor)
Sekulovski, D. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2011-08-29

In the highly competitive retail world, standing out from the neighboring shops is the first step to attract consumers. The fashion apparel industry provides an interesting case of hypercompetitive behavior. Fashion apparel retailers are always struggling for a marketing position with new products and retail strategies in an attempt to capture the customers’ attention. Since people are drawn to light and lighting influences the attractiveness of products in a store well-designed lighting systems can stimulate sales by guiding the consumer’s eyes to the key sales points Therefore, this study aimed at Investigating the vocabulary used by users to describe the attractiveness of apparel textiles in given lighting situations and building a connection between lightings and the vocabulary.

Retail Lighting
Consumer Vocabulary
Apparel Textiles

http://resolver.tudelft.nl/uuid:4cf76e79-f38d-47f8-a53c-7affd64c8ffa

2011-08-17

Campus only

Student theses

master thesis

(c) 2011 Li, J.