Title
Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems
Author
Miao, X. (TU Delft Responsible Marketing and Consumer Behavior)
Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior) 
Mugge, R. (TU Delft Design, Organisation and Strategy)
Contributor
Hideki, Kobayashi (editor)
Shinichi, Fukushige (editor)
Eiji, Yamasue (editor)
Keishiro, Hara (editor)
Department
Design, Organisation and Strategy
Date
2024
Abstract
This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers’ perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.
Subject
Reuse
Benefits and risks
consumer behaviour
Circular economy
Returnable packaging
Refillable packaging
To reference this document use:
http://resolver.tudelft.nl/uuid:052cb2b0-287f-4818-ab32-ce44b954320b
DOI
https://doi.org/10.1007/978-981-99-3818-6
Publisher
Springer Nature
Embargo date
2024-07-17
ISBN
978-981-99-3818-6
Source
EcoDesign for Sustainable Products, Services and Social Systems I
Event
EcoDesign2021, 2021-12-01 → 2021-12-03, Online
Bibliographical note
Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.
Part of collection
Institutional Repository
Document type
book chapter
Rights
© 2024 X. Miao, L.B.M. Magnier, R. Mugge