Print Email Facebook Twitter Does BMI help business to succeed? Title Does BMI help business to succeed? Author Heikkilä, Marikka (University of Turku) Heikkilä, Jukka (University of Turku) Bouwman, W.A.G.A. (TU Delft Information and Communication Technology) Heimo, Olli (University of Turku) Contributor Pucihar, Andreja (editor) Borstnar, Mirjana Kljajic (editor) Bons, Roger (editor) Seitz, Juergen (editor) Cripps, Helen (editor) Vidmar, Doroteja (editor) Date 2020 Abstract This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at least two methods of implementation, such as BMI and NPD, and focus on low-end market. Effectuation in combination with the aforementioned seems to play significant role as well. Subject Business Model InnovationEffectuationMarketsNew Product DevelopmentSMESuccess To reference this document use: http://resolver.tudelft.nl/uuid:29a80365-11d3-4b15-97f6-2fcb0e15f327 DOI https://doi.org/10.18690/978-961-286-280-0.52 Publisher University of Maribor Press ISBN 9789612862800 Source 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings Event 32nd Bled eConference: Humanizing Technology for a Sustainable Society, BLED 2019, 2019-06-16 → 2019-06-19, Bled, Slovenia Series 32nd Bled eConference Humanizing Technology for a Sustainable Society, BLED 2019 - Conference Proceedings Part of collection Institutional Repository Document type conference paper Rights © 2020 Marikka Heikkilä, Jukka Heikkilä, W.A.G.A. Bouwman, Olli Heimo Files PDF Does_BMI_help_business_to ... ucceed.pdf 516.4 KB Close viewer /islandora/object/uuid:29a80365-11d3-4b15-97f6-2fcb0e15f327/datastream/OBJ/view