Print Email Facebook Twitter Final Report of Germansmedia on HMD Toolkit Opportunities Title Final Report of Germansmedia on HMD Toolkit Opportunities Author Zhang, L. Contributor Vroom, R. (mentor) Badke-Schaub, P. (mentor) Germans, D. (mentor) Faculty Industrial Design Engineering Department Industrial Design Programme Master of Science Strategic Product Design Date 2014-04-10 Abstract The company Germansmedia has developed recently HMD toolkit prototype. The current HMD toolkit is still at prototype phase, it has neither been further developed towards certain targets nor towards certain uses. Furthermore, the HMD toolkit also needs a concrete marketing strategy to guide it towards into the future market. Therefore it needs further new ideas as well as marketing strategy development. In order to discover new ideas of HMD toolkit, several activities including analyzing relative information, exploring with creative brainstorm sessions and interviews etc. are conducted to discover new ideas. Four new ideas are developed, which are: 1) removable covers, 2) removable glasses, 3) multiple HMD work together and 4) connecting accessories. The marketing strategy has also been developed for Germansmedia’s HMD toolkit. The marketing strategy suggests Germansmedia to take two phases to finally introduce HMD toolkit to the market: 1) step-one phase focuses on developing services such as App design for existing HMD products and 2) step-two phase focuses on developing HMD toolkits to the complete product level and launch it to the market. Subject HMDGermansmediaToolkitMarketing Strategy To reference this document use: http://resolver.tudelft.nl/uuid:3372759e-422c-4712-bb8e-5c6177234f0e Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2014 Zhang, L.