In the world of communication a lot of developments are emerging and consumers have the need for faster communication. There are increasingly more ways of communicating with each other and the developments for these new ways of communicating are not stopping. What will be the way of communicating in the upcoming five years? That is a question many companies in the telecom sector are struggling with; should they proceed in offering telecommunication solutions for companies or should they focus on new markets? The main challenge of this research project is to find out what the telecom market will look like until 2015 and which services or technologies are expected to be important at that moment. As a case study, the company I-Plus is used, which is a company operating in the business to business communication sector. Therefore the main research question for this case study will be; how should the future service portfolio of I-Plus take shape in the next 5 years, taking into consideration the most relevant technological developments and what measures should I-Plus take to develop that future service portfolio? To answer the research questions, first the current and future service communication sectors have been analyzed, looking at the current and future market and technologies and their lifecycles, which is designed into a vision for the service communication sector until 2015. The communication market of 2015 will be focussing on large cooperations with a lot of niche companies or on the other hand a lot of medium sized companies which all provide the necessary wants on needs of the consumer. The IT sector will be in a high level of development, but can collapse at any moment when not being reliable and secure to the consumer. The vision of the market in 2015 shows that the future communication market will still be growing, but that the consumers trust will be doubtful in the future economy. Therefore a lot of research is needed in the future to keep analyzing what the consumer wants or needs. I-Plus’ current strategy aims at distinguishing itself from their competitors, because the company has a way of analyzing their clients problem in a simple and clear way. The experience from the CEO of I-Plus helps to analyze these problems even faster, which helps in staying ahead of the game. The current service portfolio of I-Plus provides their customers with national and international service numbers, which are both divided into two group, toll free and premium rate numbers. I-Plus offers different solutions to every company in the form of facilities to contact numbers to meet desired functionalities for their clients. According to I-Plus their benefits are: I-Plus offers connections with 100 different countries over the world. With I-Plus companies can generate worldwide revenue with their Premium Rate Number. I-Plus offers competitive pricing and automated solutions to reduce costs. The solutions I-Plus provides aim to deliver improvement to the client satisfaction. I-Plus’ IVR manager and real-time online dashboard provide their clients full control over all incoming calls. I-Plus gives its clients full control over all their services and provides them with the tools and solutions to maximize efficiency. Next to these benefits I-Plus works together with telecom carriers around the world, to ensure the highest possible uptime. In case a power outage or any other disruptions, I-Plus automatically reroutes the phone traffic to a pre-determined back up destination. In general I-Plus focuses on communication services and wants to expand its services. The medium and long-term goals show that I-Plus wants to discover new areas where they can offer their services and distinguish itself from competitors. I-Plus preferably wants to develop a completely new market and find other (eager and ambitious) people who can help them with this new direction. There are different types of technology roadmaps that can used to design a clear path for the future. The general roadmap that is used for these kind of research projects is the product technology roadmap, which is driven by product/process needs. But there is also another type of technology roadmap, which is the emerging technology roadmap. There are fourteen different types of emerging technology roadmaps that have been identified and that can be used to further develop the roadmaps for I-Plus and its future strategies. The emerging technology roadmap that is most suited for this research is the program planning roadmap with a multiple layers format, because this shows the technological developments separate from the project flow and therefore shows a clear overview of what steps I-Plus needs to take in the upcoming 5 years. The program planning roadmap with multiple layers has been further developed and integrated with the future possible scenarios in the telecom market of 2015. The roadmap that has been developed for the selected scenario 1 (vertical business model) for I-Plus to adopt their service portfolio in the period until 2015, focuses on a niche market. The steps I-Plus should take in this period are to consider whether they want to proceed in consulting. When I-Plus proceeds in consultancy, it should focus on providing different new services to their clients and divide their clients into specific categories, ranging from somewhat important to very important e.g. from bronze to gold. In this way different companies will be able to purchase different consultancy packages, which offer different kinds of services and support. Proceeding with establishing a new market for themselves, in scenario 2 (horizontal business model), with the green-IT and home health monitoring I-Plus should invest in innovation, employees and new partners. Considering that the health monitoring and green-IT sector are not that easy to target on your own, because I-Plus is does not possess the expertise on her own, it is recommended that I-Plus does research into finding a partner to start in these sectors. Both implementations include a lot of unreliable factors and risks, but when the research into these new areas is conducted properly I-Plus can start offering new innovative services. With the health care products I-Plus can establish a blue ocean market for herself, which she wants according to her future wishes.