Print Email Facebook Twitter Source selection in product metaphor generation: The effects of salience and relatedness Title Source selection in product metaphor generation: The effects of salience and relatedness Author Cila, N. Hekkert, P. Visch, V. Faculty Industrial Design Engineering Date 2014-03-31 Abstract To generate a product metaphor, designers must select a source, discern a property (or properties) of this source, and transfer this property to the product they design. The selection of any source in particular is affected by the extent to which it represents the meaning the designer intends to convey (i.e., its salience), and the strength of its association with the product (i.e., relatedness). In this paper, we tested how different levels of salience and relatedness influenced source selection in a study conducted with design students. The results indicate that a source was chosen only when it had the intended meaning as a highly salient property, and was highly related to the target product. It was also found that being novel yet understandable, having application potential, and creating a complete, functional product were also considered as source selection criteria by designers. This study aims to relate linguistic theories on metaphors to the domain of product design, and help to clarify how designers create comprehensible and aesthetic metaphors. Subject product metaphoprsmetaphor generationsource selection To reference this document use: http://resolver.tudelft.nl/uuid:48f44b97-f7e3-4106-b518-b19201bcba82 Publisher Chinese Institute of Design ISSN 1991-3761 Source IJD International Journal of Design, 8(1)2014 Part of collection Institutional Repository Document type journal article Rights (c)2014 The Authors Files PDF 1382-6727-2-PB.pdf 1.57 MB Close viewer /islandora/object/uuid:48f44b97-f7e3-4106-b518-b19201bcba82/datastream/OBJ/view