Print Email Facebook Twitter Huawei Knowledge Transfer in Africa Title Huawei Knowledge Transfer in Africa: Corporate Communication and Users’ Responses on Social Networks Author Calzati, S. (TU Delft Urban Data Science) Date 2023 Abstract This article focuses on the launch by the Chinese company Huawei of ICT academies in sub-Saharan Africa (SSA), and Kenya especially. Existing literature shows contrasting findings concerning the impact of such formation and recruitment centres. Through high-level thematic and sentiment analyses, this article examines various Huawei accounts on social networking sites (SNSs) – that is, Facebook and Twitter – in order to better assess: (1) the kind of online corporate communication unfolded by the company with particular regard to these centres; and (2) how the advertising of such centres is perceived by users. The results suggest that Huawei’s online corporate requires better fine-tuning with local SNSs’ users. Subject Chinacorporate communicationHuaweiICTsKenyaknowledge transfersocial networkssub-Saharan Africa To reference this document use: http://resolver.tudelft.nl/uuid:53ad382e-5e25-43e0-ba34-191f6ab8549e DOI https://doi.org/10.1177/17427665231156691 Embargo date 2023-09-25 Source Global Media and Communication, 19 (1), 77-99 Bibliographical note Green Open Access added to TU Delft Institutional Repository 'You share, we take care!' - Taverne project https://www.openaccess.nl/en/you-share-we-take-care. Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. Part of collection Institutional Repository Document type journal article Rights © 2023 S. Calzati Files PDF 17427665231156691.pdf 1.05 MB Close viewer /islandora/object/uuid:53ad382e-5e25-43e0-ba34-191f6ab8549e/datastream/OBJ/view