Print Email Facebook Twitter Industrial design sketching for concept generation sketching: A parallel thinking process Title Industrial design sketching for concept generation sketching: A parallel thinking process Author Nik Ahmad Ariff, N.S. Badke-Schaub, P.G. Faculty Industrial Design Engineering Department Product Innovation Management Date 2011-10-31 Abstract Designers largely use freehand sketching as the one way of communicating their ideas during the design process. This research aims at investigating the sketching in the conceptual design stage and to explore what measures and procedure might be appropriate method to improve the positive influence of sketching during the design process. A quasiexperiment study has been conducted with Masters students of Industrial Design Engineering at Delft University of Technology, the Netherlands. 3 control groups and 3 experimental groups consisting of 3 students underwent a design task in a given time. Whereas the experimental groups were not allowed to talk during the design process, the control groups did not received any restrictions. The experiments were recorded, observed and analyzed. This research shall contribute to a better understanding of how sketching affects creativity and quality of the final outcome, and in how far sketching enhances the value of idea development in design for Industrial Designers. Subject industrial designerssketchingdesign thinking To reference this document use: http://resolver.tudelft.nl/uuid:5710f72d-ac9c-44b0-ae72-5dbebed77e2d Publisher TU Delft & IASDR ISBN 978-94-6190-718-9 Source IASDR 2011: Proceedings of 4th World Conference on Design Research "Diversity and Unity", Delft, The Netherlands, 31 October-4 November 2011 Part of collection Institutional Repository Document type conference paper Rights (c) 2012 Nik Ahmad Ariff, N.S.Badke-Schaub, P.G. Files PDF 287009.pdf 2 MB Close viewer /islandora/object/uuid:5710f72d-ac9c-44b0-ae72-5dbebed77e2d/datastream/OBJ/view