Strategic Development for Creative Companies in the AV-Industry

Strategic Development for Creative Companies in the AV-Industry

Pfeil, K.P.C.J.G.

Deken, F. (mentor)
Hultink, H.J. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2013-12-31

The end result of this project shows the importance of, and content of the direct steps that need to be taken in order to strengthen the portfolio and improve the workflow of Creatieve Kracht. Creatieve Krachten is a video production company active in three different client segments: commissioned productions, live registrations and in-house productions. The strategic development advice emerged by exploring the solution space between the relevant literature, company profile and external developments. The most important pieces of advice and conclusions are listed below. They serve as a guideline and roadmap for sustainable future development of Creatieve Krachten according to the goal as set in the introduction. The main conclusions deal with internal company policy, utilizing external possibilities and developing the internal strengths of Creatieve Krachten to their full potential

Video Industry
Creative Industry
Strategic Development
Roadmap

http://resolver.tudelft.nl/uuid:5ff59964-70eb-4b9f-8bfc-caad93c4edd3

Campus only

Student theses

master thesis

(c) 2013 Pfeil, K.P.C.J.G.