Print Email Facebook Twitter Designing product metaphor to promote sustainable behaviour Title Designing product metaphor to promote sustainable behaviour: A proposed method Author Huang, S. (TU Delft Design Aesthetics) Carulli, M. (Politecnico di Milano) Hekkert, P.P.M. (TU Delft Design Aesthetics) Schifferstein, Hendrik N.J. (TU Delft Design Aesthetics) Bordegoni, M (Politecnico di Milano) Date 2020 Abstract Within the scope of Design for Sustainable Behaviour, the connection between behavioural change strategies and design idea generation has received limited attention. This paper highlights metaphorical thinking in product design to stimulate sustainable behaviour. In particular, the current study proposes a metaphor-based design method to guide designers on how to associate product features with behavioural and experiential cues through metaphors. We next report two design cases to evaluate this method. In the end, the shortcomings of current research and future developments are also discussed. Subject design methodologyecodesignhuman behaviourproduct designsustainable design To reference this document use: http://resolver.tudelft.nl/uuid:68138b86-d9c0-4494-bc5a-3995428b12e1 DOI https://doi.org/10.1017/dsd.2020.310 Publisher Cambridge University Press Source Proceedings of the16th international design conference, Design 2020, 1 Event 16th International Design Conference (Cancelled), 2020-10-26 → 2020-10-29, Cavtat, Croatia Series Proceedings of the Design Society: DESIGN Conference, 2633-7762 Part of collection Institutional Repository Document type conference paper Rights © 2020 S. Huang, M. Carulli, P.P.M. Hekkert, Hendrik N.J. Schifferstein, M Bordegoni Files PDF designing_product_metapho ... method.pdf 849.75 KB Close viewer /islandora/object/uuid:68138b86-d9c0-4494-bc5a-3995428b12e1/datastream/OBJ/view