Impact of niche strategies on the business model dynamics

Impact of niche strategies on the business model dynamics

Poduri, Sanjeev (TU Delft Electrical Engineering, Mathematics and Computer Science)

Kamp, L.M. (graduation committee)
Khodaei, H. (mentor)

Delft University of Technology

Electrical Engineering | Sustainable Energy Technology

2023-10-10

This research investigates the relationship between niche strategies and business models, with a focus on tech-based startups/companies. The research makes use of historical cases to identify the relationship. Historical cases are studied by applying the TIS framework to past cases of new technology that achieved technology diffusion. Upon application of niche strategies, the business model and barriers to large-scale diffusion change. These changes are studied to derive two relationships. First, the impact of niche strategies on the business model and second, the relationship between niche strategies and barriers. Based on findings from historical cases, a conceptual framework is built. It is designed to aid in better decision-making for startups or companies that can potentially lead to the large-scale diffusion of their new technology. The framework is employed to trace the business model dynamics along with the evolution of barriers to large-scale diffusion.

niche strategies
Niche strategy implementation
Business Model
Business Model Dynamics
business model dynamics framework
business model canvas

http://resolver.tudelft.nl/uuid:7110fad9-e16f-4d3a-8daa-76c175c4fae3

Student theses

master thesis

© 2023 Sanjeev Poduri