Title
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
Author
Dwivedi, Yogesh K. (Symbiosis Institute of Business Management, Pune)
Kshetri, Nir (Bryan School of Business and Economics)
Hughes, Laurie
Balakrishnan, Janarthanan (National Institute of Technology - Tiruchirappalli)
Buhalis, Dimitrios (Bournemouth University Business School)
Dennehy, Denis
Dubey, Rameshwar (Liverpool Business School)
Janssen, M.F.W.H.A. (TU Delft Engineering, Systems and Services) 
Department
Engineering, Systems and Services
Date
2023
Abstract
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT's capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT's use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.
Subject
ChatGPT
Conversational agent
Generative AI
Generative artificial intelligence
Large language models
To reference this document use:
http://resolver.tudelft.nl/uuid:99aef80e-80be-4de2-899f-1c702dc9b264
DOI
https://doi.org/10.1016/j.ijinfomgt.2023.102642
ISSN
0268-4012
Source
International Journal of Information Management, 71
Part of collection
Institutional Repository
Document type
journal article
Rights
© 2023 Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Janarthanan Balakrishnan, Dimitrios Buhalis, Denis Dennehy, Rameshwar Dubey, M.F.W.H.A. Janssen, More Authors