Developing a phased approach for strategic distribution center location selection in FMCG Industries

Developing a phased approach for strategic distribution center location selection in FMCG Industries

HU, Chen (TU Delft Civil Engineering & Geosciences)

Ludema, M.W. (mentor)
Duinkerken, M.B. (graduation committee)
Rezaei, J. (graduation committee)

Delft University of Technology

Transport, Infrastructure and Logistics

2023-07-19

Fast-Moving Consumer Goods (FMCG) companies face the critical challenge of selecting appropriate locations for their distribution centers to maintain operational efficiency and customer satisfaction. This thesis introduces a structured 5 step of phased method to address the distribution center site selection problem, considering various company-specific strategic objectives. The method incorporates determining factors identification, constraints selection, requirements outlining, alternatives generation and alternatives evaluation. A morphological chart is used in the alternative generation phase to create a range of potential locations alternatives. The Multi-Criteria Decision-Making (MCDM) method is applied for the systematic evaluation of the alternatives. The thesis suggests that expanding the set of determining factors, incorporating a broader range of stakeholder inputs and further enriching the alternatives through diversified means could enhance the method’s applicability and accuracy. This method offers FMCG companies a robust decision-making tool for strategic distribution center location selection, catering to individual business objectives and market dynamics.

Distribution Center Site Selection
Multi-Criteria Decision-Making (MCDM)
Strategic Decision-Making
FMCG

http://resolver.tudelft.nl/uuid:a4f5586a-8d9a-4f0e-b9d3-308037d6f29a

Student theses

master thesis

© 2023 Chen HU