City branding: A new start for Dutch city centres?: A research of attractiveness by the cities Hoorn and Roermond.

Title

City branding: A new start for Dutch city centres?: A research of attractiveness by the cities Hoorn and Roermond.

 Author

Dijkstra, R.

Contributor

Kooijman, D. (mentor)
Hulsbergen, E.D. (mentor)
Serbruyns, H.M.M. (mentor)

Faculty

Architecture

 Department

Real Estate & Housing

 Date

2010-04-14

 Abstract

City branding is one of the new marketing strategies for cities. Citybranding is a comprehensive phenomenon with the main goal of setting out the city with a brand; to profile the city with an identity. The objective of this research is to investigate the phenomenon city branding and to clarify if city branding gives the city a new impulse of attractiveness. This investigation is tested on two cities, Roermond and Hoorn. The research question is: “Does citybranding offer medium-sized city centres new impulses of attractiveness?”

 Subject

Citybranding
Attractiveness
Identity

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 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2010 Dijkstra, R.
Files
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