Print Email Facebook Twitter Peoples’ values and feelings matter Title Peoples’ values and feelings matter: Participatory heritage management using social media Author Foroughi, M. (TU Delft Heritage & Values) de Andrade, Bruno (TU Delft Heritage & Values) Pereira Roders, A. (TU Delft Heritage & Values) Contributor Muntañola, Josep (editor) Date 2022 Abstract Social media has been increasingly used by various communities to express their opinions, values, and feelings about cities and, in particular, built heritage. Social media platforms, interactive technologies used by virtual communities and networks became an important source for recent innovative studies on participatory heritage management. Amongst them, the application of artificial intelligence (AI) methods to analyze social media data for heritage management, in particular peoples’ feelings and their relation to cultural significance(values and attributes), is seldom explored. This chapter explores the potential of social media content as a data source and artificial intelligence methods to analyze people’s feelings and opinions about the cultural significance of built heritage. The city of Yazd, Iran, was taken as a case study, with a specific focus on windcatchers(architectural element used for natural ventilation), a key urban attribute also conveying outstanding universal value, ever since inscribed on the UNESCO World Heritage List in 2017. This chapter details: 1) the state of the art on participatory heritage management using social media; 2) the methodology to extract values and sentiments assigned to windcatchers on Instagram and Twitter posts over the last ten years; 3) and last, the preliminary findings on the values of windcatchers, sentiment and emotion analysis, and the association analysis between the values of windcatchers and emotions. Results indicate the most and least addressed categories of values and emotions. Moreover, some potential relations between values and emotions (e.g., economic, ecological, and scientific values with trust) are revealed. Besides, it became proven that negative sentiments over windcatchers of Yazd are scarcely expressed (e.g., critiques) in social media. This study confirms the potential of social media for heritage management in terms of (de)coding and measuring the values of heritage attributes and related feelings. This research is useful to the windcatchers in Yazd, but also replicable to other case studies and scales. Subject Public participationArtificial intelligenceSocial mediaEmotionsCultural significanceSentiment analysis To reference this document use: http://resolver.tudelft.nl/uuid:f765a774-5782-4605-b51f-4299da43cf03 ISBN 978-84-19184-49-8 Source Artificial Intelligence and Architectural Design: An Introduction, 33 Part of collection Institutional Repository Document type book chapter Rights © 2022 M. Foroughi, Bruno de Andrade, A. Pereira Roders Files PDF Pages_from_Artificial_Int ... uction.pdf 5.22 MB Close viewer /islandora/object/uuid:f765a774-5782-4605-b51f-4299da43cf03/datastream/OBJ/view