Consumer preferences in the design of airport passenger areas

van Oel, C.J.; van den Berkhof, FW

doi:10.1016/j.jenvp.2013.08.005

Consumer preferences in the design of airport passenger areas

Title

Consumer preferences in the design of airport passenger areas

Author

van Oel, C.J. (TU Delft Sustainable Housing Transformation)
van den Berkhof, FW (External organisation)

Date

2013

Abstract

In recent decades, commercial developments have become increasingly important for the overall profit of airports. However, little is known about consumer preferences regarding the design of passenger areas, which is striking as the design of terminal buildings affects consumers' emotional state and shopping behaviour. The aim of this study was therefore to investigate how architectural design characteristics are valued by airport passengers, using visualizations of hypothetical passenger areas.

Discrete choice experiments were used to investigate passenger preferences for eight design characteristics. Data on 346 passengers were collected in June 2008 in departure and transfer areas at Amsterdam Airport Schiphol.

Analyses showed that passengers preferred a passenger area with a curvilinear roof, a curved layout, the presence of greenery, no decoration reflecting the distinctiveness of Holland, warm lighting, wide dimensions and white materials. Signage had no influence.

Subject

Architecture
Consumers preferences
Discrete choice experiments
Aesthetics
User-inspired design

To reference this document use:

http://resolver.tudelft.nl/uuid:feed8c62-2e80-4eba-9bb2-de3a015b4237

DOI

https://doi.org/10.1016/j.jenvp.2013.08.005

Access restriction

Campus only

ISSN

0272-4944

Source

Journal of Environmental Psychology, 36 (December), 280-290