Print Email Facebook Twitter The influence of mental model differences between external designers and their clients on new product development outcomes Title The influence of mental model differences between external designers and their clients on new product development outcomes Author Tabeau, K.E. Gemser, G. Wijnberg, N. Hultink, H.J. Faculty Industrial Design Engineering Department Product Innovatie Management Date 2013-03-22 Abstract Prior research indicated that external designers are often hired by their clients to bring new knowledge into their organization. To assure that an external designer’s knowledge is implemented in the organization of the client, managing the relationship between the two is essential. It seems to be particularly important that the external designer and the client are compatible. However, there is no study that examined the impact of compatibility on NPD outcomes. We fill a part of this gap by examining the mental model differences between external designers and clients, and their impact on the degree of project exploration, project exploitation and project performance. We study 100 innovation projects and we survey the external designer and the client for each project. The results of this research contribute to the literature by showing how mental model differences influence project exploration, project exploitation and project performance. Subject mental modelsdyadic relationsNPD outcomesdesignersclients To reference this document use: http://resolver.tudelft.nl/uuid:09451aa0-8029-49d5-9c57-3d1806e37ed3 Source 13th PREBEM Conference, Amsterdam, The Netherlands, 22 March 2013 Part of collection Institutional Repository Document type lecture notes Rights (c) 2013 The Author(s) Files PDF 301483.pdf 90.32 KB Close viewer /islandora/object/uuid:09451aa0-8029-49d5-9c57-3d1806e37ed3/datastream/OBJ/view