Print Email Facebook Twitter Conveying information through food packaging Title Conveying information through food packaging: A literature review comparing legislation with consumer perception Author Schifferstein, Hendrik N.J. (TU Delft Design Aesthetics) de Boer, Alie (Universiteit Maastricht) Lemke, M. (TU Delft Design Aesthetics) Date 2021 Abstract Although governments have implemented regulations to inform consumers on important product properties and protect consumers from deceptive information, empirical research on how consumers perceive, interpret and experience food packages have shown frequently that consumers may be misled by how information is presented and packages are designed. While communication in some domains is strictly regulated (health), claims in other domains are largely free (nature) and do not require substantiation. Subtleties in wording, image use and image style may affect the impressions consumers form. To support consumer decision making, legislators should not only provide rules and regulations that are formally correct, but also consider the effects a message and the way it is communicated (e.g., content, typeface, size, use of images, stylistic features) may have on buyers. While it may be unclear how best to support desirable behaviours, companies that take social responsibility can build on our work to develop their strategy. Subject ClaimsDesignHealthPackagingSustainability To reference this document use: http://resolver.tudelft.nl/uuid:4f5feb40-99b0-43be-adb0-7ab3851f3a17 DOI https://doi.org/10.1016/j.jff.2021.104734 ISSN 1756-4646 Source Journal of Functional Foods, 86 Part of collection Institutional Repository Document type review Rights © 2021 Hendrik N.J. Schifferstein, Alie de Boer, M. Lemke Files PDF 1_s2.0_S1756464621003832_main.pdf 768.15 KB Close viewer /islandora/object/uuid:4f5feb40-99b0-43be-adb0-7ab3851f3a17/datastream/OBJ/view