Print Email Facebook Twitter Personalisation for Scarabee's Experience Center Title Personalisation for Scarabee's Experience Center Author Bakker, M.A. Contributor Schoormans, J.P.L. (mentor) Magnier, L.B.M. (mentor) Faculty Industrial Design Engineering Department Strategic Product Design Date 2016-05-31 Abstract The goal of this project is to design a tool that supports the business developers to explain how a signature solution adds value to the airport and how it is created. To be able to design this tool more information is needed about what a signature solutions is and why it is important. Also more context is needed about when and where this tool will be used. This results in the following research question: How to explain in the Experience Center the development process of the Scarabee Security Lane in such way clients understand how creating a personalised solution through a co-creation approach can add value to their airport? Scarabee is a fast growing international company. Their knowledge about airport processes and their co-creation approach enables the employees to have a holistic way of looking at the solutions and how these solutions influence the other activities at the airport. This project focusses on the role of an interactive showroom as a tool in the early sales process, Scarabee calls this the Experience Center. Scarabee operates in the aviation industry. Through the years flying commoditised and passenger became more demanding. As they gained more power “passenger experience” became an important concept. The competitor analysis shows that Scarabee differentiates itself by focussing on passenger experience and solutions that are personalised to the client needs. The Experience Center consists of different areas which have different functionalities. The space has an industrial look and feel. However the design looks more like a showroom because it misses the “experience”. A boundary object is created that enhances the experience in the Experience Center. It consists of an interactive table and a model of the Scarabee Security Lane that interacts with this table. This table allows the business developer and the client to co-create a personalized model of the security lane. A memorabilia is generated based on the personalized model which enables visitors to share their newly acquired knowledge with their company. Subject experienceboundary objectco-creationaviation To reference this document use: http://resolver.tudelft.nl/uuid:5c9ed04e-c5df-4c06-8850-41ac33f08167 Embargo date 2018-05-31 Access restriction Campus only Part of collection Student theses Document type master thesis Rights (c) 2016 Bakker, M.A.